7th Annual Conference


7th Annual Conference


Making a Difference:

How Communication Changes Lives



April 5th, 2003

The College of New Jersey

Ewing, NJ


Making a Difference:

How Communication Changes Lives

NJCA 7th Annual Conference




 NJCA PROGRAM at The College of New Jersey, April 5, 2003


7:45 – 8:45 AM          Registration:   Brower Student Center, 2nd Floor (Outside

Room 202 East), Continental Breakfast


8:45-  9:00 AM           Welcome by Dr. Gary Woodward, chair, communication studies dept., The College of New Jersey, and by


Dr. Barbara Gitenstein, President, The College

of New Jersey, Brower 202 East


9:00 – 10:10 AM        PERIOD I PANELS: Social Science Building (outside Brower

and to the left), Beverages & Snacks in Social Science Atrium throughout the day


Media Coverage of Global Issues: The Middle East, China, Africa and Domestic “Tolerance”, Social Science 129


Chair: Minmin Wang, Rider University


“Coverage of the Middle East”

                Jonathan Mendilow, Rider University


“Coverage of China”

                Minmin Wang, Rider University


“Coverage of Africa”

                Bosah Ebo, Rider University


“The Press as Mediators of National Identity and Tolerance Discourse, Post 9/11: A Constructivist View."

Frank Lawrence, President, LifeTrails, Inc.
Ph.D. Student, Fielding Graduate Institute


Discussant: Frank Rusciano, Rider University


Communication by and about Prisoners, Social Science 103


Chair: Eleanor Novek, Monmouth University


“Teaching Prisoners to Write”

                Michele Tarter, English Dept., The College of New Jersey


“Filming a Documentary on Prisoners”

                Lorna Johnson, Communication Studies Dept., The College of New Jersey


“Stories Told in Sentences: The Natural History of a Newspaper in a Women’s Prison  “

                Eleanor Novek, Communication Studies Dept., Monmouth University


Rebecca Sanford, Monmouth University



Communication Chairs Roundtable, Social Science 331


Chair: Gary Woodward, Chair, Communication Studies Dept., The College of New



Student Panel 1:  Mediated Realities, Social Science 105


“The Media Environment as Text: On Structural Ecology and Interpretation,” Marc Leverette, Rutgers University


“Hell House, Performance, and Documentary Film: The Role of Communication in the Contemporary Religious Climate,” Cheryl Casey, New York University


“Nationwide Newspaper Coverage of Clerical Abuse in Religious Institutions: A Community Structure Approach,” Nora Moscarello, Jakyung Huh, Charles Tiggett, Kim Iacucci, The College of New Jersey


“Television’s Construction of Celebrities,” Sara Gallagher, Fordham University


“The Disnification of Women: The Promotion of Traditional Gender Roles for Women Through Language in Disney Animated Movies,” Matthew R. D’Aprile, Clark University


“Talkin’ Vietnam Blues”: Communicating Change Through Popular Music,” Marc Leverette Rutgers University & Thomas E. Harkins, New York University


Respondent: Jennifer Lehr (Fairleigh Dickinson University)


Lambda Pi Eta State Meeting: Building and Improving Chapters, Social Science 130


Co-Chairs: Yvonne Lachmann (2002-2003 National President, Lambda Pi Eta), The College of New Jersey

                Kimberly Atwood (2002-2003 Alpha Chi Chapter President), The College of New Jersey


10:20 – 11:30 AM      PERIOD 2 PANELS


Communication “Work”: Education, Practice & Professional Identity, Social

Science 129


Chair:  Mark Aakhus, Rutgers University


“The Practice of Professionalism”,

Joanne L. Cattafesta, Rutgers University


“Identity Construction in Critical Moments at Work”
                Jason Delo, Rutgers University


“Instructor Work”

David John Petroski, Rutgers University


Discussant: Hartmut B. Mokros, Rutgers University


Digital Technology: Communication Revolution or Technological Nightmare?

Social Science 130


 Co-chairs: Susan Ryan, The College of New Jersey; Lorna Johnson, The College of New Jersey


Susan Ryan, The College of New Jersey


Lorna Johnson, The College of New Jersey


James Irwin, Ernst & Young LLP


Jonathan Millen, Rider University



Ability Communication: New Messages about Disability in Society, Social Science


Chair: Beth Haller, Towson University


“Communicating Mental Health Information in a Multicultural Context: The Experience of  South Asian Mental Awareness in New Jersey (SAMHAJ)

Aruna Rao, National Alliance for the Mentally Ill, New Brunswick, NJ


“Changing What it Means to be Blind: The New National Federation of the Blind”

Audra Colvert, Towson University


“The Power of Words: What Transitioning News Media Language about Disability Means for the Community”

Beth Haller, Towson University



Student Panel 2: Communication, Culture and the “Other”, Social Science 105


“Across Genders, Across Cultures: A Look at Games Men and Women Play,” Jennifer LeBoeuf Fitchburg State College


“Nationwide Newspaper Coverage of Same-Sex Adoption: A Community Structure Approach,” Kelly Higgins, Tara Dudich & John Pollock, The College of New Jersey


“Nationwide Newspaper Coverage of Islam Post – September 11, 2001: A Community Structure Approach,” Christine Picillo, Kenneth Cabot & Dana Leopardi, The College of New Jersey


“Organizational Communication, Diversity and Conflict,” Melissa Shemtov, Montclair State University


“Globalization and Developing Countries: Disaster and Recovery,” Vanessa Shields, Fairleigh Dickinson University



Respondent: Christine A. Lemesianou (Montclair State University)



Encouraging Undergraduate Research, Team-building and Innovative Teaching,

Social Science 103


Chairs: Christopher Vaughan, Rutgers University and John Pollock, The College of New Jersey



11:40 AM - 12:50 PM            PERIOD 3: PLENARY SESSION, Brower 202 East


Introduction by Susan Albertine, Dean of Culture & Society, The College of New Jersey


Dr. Gary Kreps, Chief, Informatics Branch, National Cancer Institute


“Communication Can Really Make a Difference”



12:50 – 2:10 PM        PERIOD 4: LUNCH and NJCA BUSINESS MEETING, Brower

202 East


2:20 – 3:30 PM           PERIOD 5


Communication and the Future of Higher Education in New Jersey, Social

Science 105


Chairs: Hartmut B. Mokros, 2nd Vice President, NJCA, Rutgers University

             Jennifer Lehr, President, NJCA, Fairleigh Dickinson University

             Gary Radford, Editor in Chief, The New Jersey Journal of Communication, Fairleigh Dickinson U.      

             John C. Pollock, 1st Vice President, NJCA, The College of New Jersey


The restructuring of higher education in New Jersey proposed in the initial Report of the Commission on Higher Education in the State of New Jersey, also known as the Vagelos report (September 2002) along with Governor McGreevey’s recent announcement of massive cutbacks in funding for higher education (January 28, 2003) present two highly significant challenges for colleges and universities in the state of New Jersey.  The challenges presented by the Vagelos Report and the apparent inevitability of Budget Cutbacks have not only short-term but long-term implications for the future of higher education in our state. 


The goals of this panel are to (1) encourage a disciplinary based appreciation of the implications of these two recent developments and (2) motivate a climate of participation among faculty and departments of communication across institutions in the state that contributes to planning the Future of Higher Education in New Jersey.  These goals seek to encourage faculty in Communication and its allied disciplines across institutions to develop a collective voice in assessing and adapting to the the impact of these developments, and to foster commitment to proactive engagement in planning the Future of Communication in Higher Education within New Jersey. 


Announcements of the magnitude of the Vagelos Report and Budget Cutbacks typically lead to faculty discussions that are grounded in anxiety, fear and resentment.  While such reactions are understandable, as they reflect what people generally do when change appears inevitable (and yet is also ill-defined in its qualities), the impact of such reaction destabilizes individual and collective investment.  Such reactions also have the clear potential to increase the divide between administrative/planning bodies and faculty at large as the former continues to face the need to develop pragmatic and strategic responses institutionally.  It is our goal most generally to steer the panel and audience discussion in a direction that encourages future thinking and planning across communication programs in New Jersey, as to Mission, Goals and Collaborative Opportunities.  That is to say, our goal is to encourage a climate of proactive participation in planning the role of communication in the future of higher education in the State of New Jersey.



The Role of Communication in Health Issues: An Interactive Simulation of
College Drinking-Related Decisions, Social Science 129


Co-chairs: Linda Lederman and Lea Stewart, Rutgers University



Roundtable: The Joys & Challenges of Adjuncting: Open Forum for Part-time Communication Faculty, Social Science 230


Sherry Wien, Chair,  Monmouth University

Lisa Alloco, Monmouth University

Christine Coleman, Monmouth University

Andrea Pampaloni, Montclair State University

Susan Ashworth-McManimon, Rider University

Christine Lemesianou, Montclair State University

Student Panel 3: Issues in Changing Organization-Public Relationships, Social

Science 130


Issues in Changing Organization-Public Relationships


Chair: Maureen Taylor (Rutgers University)


“Creating Coalition Relationships in an Industry Under Siege: Communication and Resource Dependency,” Dana Vetter, Rutgers University


Public relations as a Government Strategy: The Communication of Plan Colombia to Internal and External Publics,” Edna Castaneda, Rutgers University


“Communicating Innovations to Internal Publics: Implications of Forced Adoption of New Technologies in Organizations,” Adam Ehrenworth, Rutgers University


Communicating Image Repair: The Case of the U.S. Catholic Church,” Jayna Tutino, Rutgers University


“The Effect of organizational Hierarchy and Structure on Building Relationships with Publics,” Katherine Cattani, Rutgers University


Maintaining Inter Organizational Relationships During a Crisis: An Analysis of the U.S. Air Force and Lockheed Martin Relationship,” Alana Austin, Rutgers University


“Activating a New Public: The Communication Strategies of the Council of American Islamic relations (CAIR),” Nertila Tafa Cana, Rutgers University


“How New technologies Create New Publics: Implications for Organizations,” Spase Miloseski, Rutgers University


Respondent: Michael Lee Kent, Montclair State University




3:30 – 5:00 PM           PERIOD 6: RECEPTION, Hors d’Oeuvres, Atrium, Social

Science Building




Making a Difference:

How Communication Changes Lives

NJCA 7th Annual Conference


Keynote Speaker

Dr. Gary Kreps


Gary L. Kreps (Ph.D., 1979, Univ. of Southern California) is Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute (NCI). Before joining the NCI, he held faculty and administrative positions at various institutions, including Rutgers. His interests encompass a wide range of communication topics, including health communication/promotion, information dissemination, organizational communication, and applied research methods. His published work can be found in the over 20 books and 145 articles that he has produced. His contributions to the field of communication has been rewarded through numerous honors including the Future of Health Technology Institute’s “2002 Future of Health Technology Award,” the "2000 Outstanding Health Communication Scholar Award" from both the International Communication Association and the National Communication Association, and the "1998 Gerald M. Phillips Distinguished Applied Communication Scholarship Award" from the National Communication Association.


Making a Difference:

How Communication Changes Lives

NJCA 7th Annual Conference

This Year’s Theme


The theme for annual conference of the New Jersey Communication Association, held at The College of New Jersey, poses a question both so simple that it is addressed at the inception of freshman courses, and yet so complex that it deserves the attention of advanced teacher/scholars. The theme “Making a Difference: How Communication Changes Lives” invites communication scholars, teachers and students to re-examine the differences our efforts make in the lives of others. 



The officers of the NJCA for their generous support of this conference.

Students, Amanda Botti and Kristin Hassey for their assistance with this conference.


The officers of the Alpha Xi Chapter of Lambda Pi Eta:

Kimberly Atwood                    Yvonne Lachmann

Colleen Wysocki                      Amanda Botti

 Kimberly Suarez                      Natalie Engravido


And all members of Lambda Pi Eta for their hard work and dedication to the field of Communication.


The administration, faculty, and students of The College of New Jersey for their support.