6th Annual Conference

Program of the 6th Annual Conference of the NJCA Fairleigh Dickinson University
Saturday, April 13, 2002

Sponsored by the Maxwell Becton College of of Arts and Sciences, Fairleigh Dickinson University, and the SCILS Alumni Assocation, Rutgers University


8:00 - 8:30am: Registration and Coffee

8:45am: Welcoming Remarks by J. Michael Adams, President
Fairleigh Dickinson University

SESSION I. 9:00-10:15 AM

Finding the Canon

Can we identify specific readings that are so germinal, seminal, foundational, or key to our field that every undergraduate communication major ought to have read them, or at least have been introduced to them? Panelists will engage in a moderated round-table discussion among themselves and with audience members to identify key readings for undergraduate communication curricula. Audience members are encouraged to participate by bringing citations and copies of specific readings.

Chair: Lewis Freeman, Fordham University

Richard C. Bartone, William Paterson University
Lewis Freeman, Fordham University
Martin Itzkowitz, Rowan University
Gary P. Radford, Fairleigh Dickinson University
Barbara Sweeney, Editor, Health Resources Publishing
Cynthia Walker, Rutgers University
Minmin Wang, Rider University

Situating FDU: The Global Challenge

FDU is embracing the global through two key initiatives introduced by President J. Michael Adams in the second year of his presidency: a distance learning initiative and a global education initiative. Both of these missions come together in a class that all first-year students take called the Global Challenge. Taught by faculty of all disciplines, this course investigates challenges to humankind, such as those raised by environmental degradation, modern warfare and deadly infectious diseases. In addition to using the wealth of information available on the Internet, students also have the opportunity to interact with experts from around the globe as well as classmates and faculty members. As such, not only are students learning how to use the Internet as a communication tool, they are gaining experience with intercultural communication as well, all while learning to become global citizens.

Chair: Jennifer K. Lehr, Fairleigh Dickinson University

J. Michael Adams, Fairleigh Dickinson University
Steven Cameron, Fairleigh Dickinson University
Jennifer K. Lehr, Fairleigh Dickinson University
Jason Scorza, Fairleigh Dickinson University
Dalila Suhonjic, Fairleigh Dickinson University

Strengthening the Content of Student Informational Television: A Curricular Experiment

For four semesters now, the Department of Broadcasting at Montclair State University has run a theory/criticism/history elective course in conjunction with its capstone course in television production. The purpose of this collaborative effort has been: (a) to use the research component of the elective course as the basis for the content of student work in the production course; and (b) to strengthen the conceptualization, research, and writing of projects in an otherwise fast-paced, demanding, and professionally-oriented production course. This panel presents a discussion of the thinking behind this curricular experiment, including its successes, modifications along the way, and remaining questions. It also includes short excerpts from some of the student productions.

Chair: Thomas Gencarelli, Montclair State University

Thomas Gencarelli, Montclair State University
Valarie Harper, Montclair State University
Rachel Iovine, Montclair State University
Larry Londino, Montclair State University

Media Reflections: Studies of Media Influence and Portrayal. Student Papers I

Chair: Jonathan Millen, Rider University

"The Misrepresentation of Minorities in Television"
Nickiesha Goodwine, Rider University
"The Rally 'Round the Flag Effect: An Historical Analysis and Present Application"
Stacey Schuster, Rider University
"Music Videos: A Study of the Effects of Video Imagery"
Michael Pirollo, Rider University
"The Paradox"
Crystal Garvey, Rider University
"The Rise and Fall of Newt Gingrich: A Case Study of Media Exposure"
Steve Primiano, Rider University

Respondent: Bosah Ebo, Rider University

Teaching Critical Discourse to Undergraduate Students

Participants in this panel will discuss the rationale, components, and pedagogy of a required general education course at Monmouth University that strives to teach and apply basic principles of argumentation, rhetoric, critical analysis, advocacy, and collaboration. Panelists will discuss the different realities of engaging undergraduates' learning of the concepts and skills of critical discourse.

Chair: Don R. Swanson, Monmouth University

Don R. Swanson, Monmouth University
Sherry Sukienik, Monmouth University
Daniel Agatino, Monmouth University
Lisa Allocco, Monmouth Univerity


SESSION II. 10:30 - 11:45am

Wired Cities: Communication Infrastructure Then and Now

Cities exist to connect people who live in communities. Infrastructures have always provided the web of connections needed for community life. Developments grounded in telecommunication can reconnect people to cities by recreating urban life through the virtual city or by revitalizing the connection to the physical city but it must be emphasized that that relationship, that connection, has been changed. The infrastructure supplied by media technology is not new but the infrastructure has changed the relationship of the individual to his/her immediate environment (both physical and virtual). The nexus of the infrastructures of the physical and the media worlds were both shaken in lower Manhattan by the events of September 11, 2001. This presentation will examine how the communication infrastructure shapes communication patterns and the lessons learned in the aftermath of the attack on America.

Chair: Gary Gumpert, Communication Landscapers

Susan J. Drucker, Hofstra University
Gary Gumpert, Communication Landscapers

Respondent: Mark Aakhus, Rutgers University

Investigating The Sopranos

Chair: Lori Ramos, William Paterson University

"The Gangster Redux"
Albert Auster, Fordham University
"Naked Bodies, Three Showings a Week, and No Commercials"
Paul Levinson, Fordham University
"No(rth Jersey) Sense of Place"
Lance Strate, Fordham University

Respondent: Thomas Gencarelli, Montclair State University

Issues in Corporate Communication: What's Reputation Got to Do With It?

Terrorism and corporate scandal have shaken the public faith. Corporations are working to reestablish themselves as organizations the public can turn to in times of crisis and emergency. A strong, positive reputation is the key. This panel explores the nature of such a challenge.

Chair: Michael Goodman, Fairleigh Dickinson University

Michael Goodman, Fairleigh Dickinson University
James Hutton, Fairleigh Dickinson University
Van Negris; Kehoe, White, Van Negris, and Company

Semiotic Investigations: Signs in Context. Student Papers II

Chair: Hester Coan, Fairleigh Dickinson University

"A Semiotic Analysis of Film Score Using Roman Jakobson's 'Bull's Eye Model'"
Brian McAllister, Fairleigh Dickinson University
"A Semiotic Analysis of Organizational Identity: The Case of IBM"
Christine Goldthwaite, Montclair State University
"Visual Isolation: An Investigation of How the Viewing Situation Isolates and Fetishizes"
Matthew T. Jones, William Paterson University
"Breaking the Language Barrier: A Comprehensive Study of Internet Symbols for Global Communication on the Internet"
Heidi Kevoe, Fairleigh Dickinson University
"Messages from the Dead: A Semiotic Approach"
Christopher J. Buffa, Fairleigh Dickinson University

Mass Media Research

Chair: Cynthia Walker, Rutgers University

"Lucille Ball: Subversive Feminist or Patriarchal Stooge? Asking the Audience of I Love Lucy"
Chad Dell, Monmouth University
"Reconstructing Popular Music: An Analysis of the Songs from the Tribute to America Concert"
Lawrence P. Johnson, Rider University
Jonathan H. Millen, Rider University
"Beyond Symbol and Metaphor: The Psychophysiological Presence of Energy in the Communication of Music"
Robert Albrecht, New Jersey City University



Keynote Speaker: Stuart Z. Goldstein

Stuart Z. Goldstein is a Managing Director of Corporate Communications at the Depository Trust and Clearing Corporation (DTCC). Established in September 1999, the DTCC is a holding company that oversees two principal subsidiaries -- The Depository Trust Company (DTC) and the National Securities Clearing Corporation (NSCC). These two firms provide the primary infrastructure for the clearance, settlement, and custody of the vast majority of equity, corporate debt, and municipal bond transactions in the United States.

Mr. Goldstein has also served as Director of Corporate Communications at American Express and Vice President and Deputy Director of National Public Affairs at Citicorp. He began his career in New Jersey State Government as Manager of Legislative Affairs for the State’s Public Advocate and then as a State Ombudsman.

Mr. Goldstein has written several articles on public relations, and completed a book chapter, "Practical Public Affairs in an Era of Change," for the Public Relations Society of America (1996). His publications are frequently cited, most recently in "Risky Business: Protect Your Business on The Web," published in 1998, and "Managing Media Relations," published in 1999. He also serves on the advisory board for the graduate program in communications at Fairleigh Dickinson University.

Mr. Goldstein graduated from The College of New Jersey with a B.A. in English and earned an M.A. in American Government from Rutgers University.


SESSION III. 2:15 - 3:30pm

The New Jersey Journal of Communication: Ten Years On


The New Jersey Journal of Communication celebrates its tenth year this April. The Charter Meeting of the Editorial Board took place at William Paterson College on April 24, 1992, in Room 213 of the Student Center. Please join attendees of the original Charter Meeting in celebration of the ten years of the journal and reflection on what has been accomplished, and where we are heading for the next ten years.

Chair: Gary P. Radford, Fairleigh Dickinson University

Jack Colldeweih, Fairleigh Dickinson University
Gustav Friedrich, Rutgers University
Michael Goodman, Fairleigh Dickinson University
Martin Itzkowitz, Rowan University
Tina Lesher, William Paterson University
Jonathan Millen, Rider University
Barry F. Morganstern, William Paterson University
Gary P. Radford, Fairleigh Dickinson University
Barbara Reed, Rutgers University

Revealing the Invisible Web: Strategies for Research in Communication

Some of the best Web sources for research are "invisible" when sought through Web search engines like Google or portals like Yahoo! It has been estimated that the numbers of "invisible" resources are enormous, encompassing two to fifty times the number of visible Web sites. Authoritative and current resources, not indexed by search engines, are accessible if you know where to look for them. This panel reveals the invisible Web focusing on successful strategies for finding hidden resources in communication and the social sciences.

Chair: Marie L. Radford, Pratt Institute

Marie L. Radford, Pratt Institute
Kurt W. Wagner, William Paterson University

GIFTS - Great Ideas for Teaching Speech Communication

This venue will provide a variety of teaching ideas in an interactive setting. 10-15 minute sessions will take place at tables with two presenters and a small audience. Each session will feature proven exercises or techniques for application in the classroom. Presenters will rotate to different tables so that all participants receive the entire program during the session.

Chair: Kimberly M. Cuny, Monmouth University

"Management Leadership Through Storytelling"
Claire B. Johnson, Monmouth University
"Presentation Skills"
Holly K. Miller, University of Nebraska at Omaha
"Writing Projects That Leap Off the Page"
Nancy Wiencek, Monmouth University
"Improving Movement and Delivery"
Helen Huff, Borough of Manhattan Community College
"Enhancing Self-Reflexivity"
Christine Lemesianou, Montclair State University
"Ice Breaking Collage"
Sherry Engle, Borough of Manhattan Community College

Discourse and Interaction: Communication Theory and Practices. Student Papers III

Chair: Susan Jasko, California University of Pennsylvania

"Interactivity in the Classroom: Implications of Implementation"
Michelle Lawlor, Rider University
"Emerging Workplace Trends: Lessons from Great Fiction"
Mitchell P. Light, Fairleigh Dickinson University
"Articles Covering Domestic Violence in Periodicals, 1980-1996"
William Malamon, Rutgers University
"Contributing to the 'Greater Good:' Enacting Community Through Communication"
Joanne L. Cattafesta, Rutgers University
"Dealing Ethically with Diversity Crises"
Noreen Ciaston, Rutgers University
Eve Burris, Rutgers University

Liberal Learning Spaces: Advancing the Tenets of Liberal Education Through Communication Courses

In October 1998, the Board of Directors of the American Association of Colleges and Universities approved a statement that set forth the aims of liberal education for the 21st century. These aims include: (a) Developing intellectual and ethical judgment; (b) Expanding cultural, societal, and scientific horizons; (c) Cultivating democratic and global knowledge and engagement; and (d) Preparation for work in a dynamic and rapidly evolving economy. This panel will initiate an open dialogue with the audience about the ways in which these principles are currently advanced in communication classrooms. The panelists represent divergent areas within communication studies and will offer examples of successful implementation of these values from their own classroom experiences.

Chair: David John Petroski, Rider University

David John Petroski, Rider University
Minmin Wang, Rider University
Bill Devers, Fairleigh Dickinson University
Lacey Sheedy, Fairleigh Dickinson University
Vanessa Shields, Fairleigh Dickinson University
Rachel Wessel, Fairleigh Dickinson University


SESSION IV. 3:45 - 5:00pm

Communication Departments Explore the Global: A Department Chairs Symposium

Department Chairs discuss the challenges that Communication Departments face in serving the needs and interests of their students, the school, and the communities they serve. All Department Chairs are warmly invited to attend and participate.

Chair: Don R. Swanson, Monmouth University

Bailey Baker, Jr., Kean University
Wayne Bond, Montclair State University
Don. R. Swanson, Monmouth University
Geoffrey Weinman, Fairleigh Dickinson University

What's Next? Generating Ideas for Research

This roundtable discussion features highly productive communication scholars who have generated a steady stream of publications in well established research programs. How do they generate their ideas for research projects? The researchers will discuss their strategies for building on established lines of research as well as for coming up with new projects.

Chair: Marie L. Radford, Pratt Institute

Susan J. Drucker, Hofstra University
Gary Gumpert, Communication Landscapers
Daniel Kolak, William Paterson University
Lance Strate, Fordham University

Intellectual Property on the Net: Digital Rights Management versus a Community's Right to Share

Digital production and distribution disrupt much of what we have assumed about intellectual property. The exchange that happens between publisher and audience, between producer and consumer, is being redefined in the digital realm. From the music industry's attack on Napster and similar networks, to Microsoft's recent sly changes to its licensing policies, to the worldwide market in pirated digital products, this is a crucial and completely unresolved communication issue.

Chair: James Irwin, Okazo Corporation

Daniel Agatino, Monmouth University
Steven Cameron, Fairleigh Dickinson University
James Irwin, Okazo Corporation
David Milley, Corporate Communication Institute at FDU

Newspaper Coverage of Controversial Issues: Spatial Considerations. Student Papers IV

Chair: Christine Lemesianou, Montclair State University

"Nationwide Newspaper Coverage of Embryonic Stem Cell Research: A Community Structure Approach"
Daniella Gratale, The College of New Jersey
Katie Huber, The College of New Jersey
Christina Steer, The College of New Jersey
John C. Pollock, The College of New Jersey
Meagan Deacon, The College of New Jersey
Bill Hults, The College of New Jersey
"Nationwide Newspaper Coverage of Homosexuals in the Boy Scouts of America: A Community Structure Approach"
Angela M. DuRoss, The College of New Jersey
Jill E. Moscatello, The College of New Jersey
Christine A. O'Rourke, The College of New Jersey
John C. Pollock, The College of New Jersey
"Nationwide Newspaper Coverage of the Supreme Court's Decision to Halt the Counting in Bush vs. Gore: A Community Structure Approach"
Devin Dino, The College of New Jersey
Katie Elia, The College of New Jersey
Lauren Borrone, The College of New Jersey
John C. Pollock, The College of New Jersey
"Nationwide Newspaper Coverage of Drilling in the Arctic Wildlife Refuge: A Community Structure Approach"
Matt Marhefka, The College of New Jersey
Daniel Salimbene, The College of New Jersey
John C. Pollock, The College of New Jersey

Current Communication Research

Chair: Martin Itzkowitz, Rowan University

"The Use of Linguistic Markers for the Creation of Community in Computer-Mediated Communication"
Rachel D. Karetnick, Monmouth University
"Reviving 'The Writer Inside:' Inmate Journalism at a Women's Prison"
Eleanor Novek, Monmouth University
Rebecca Sanford, Temple University
"An Analysis of Charles A. Lindbergh's September 11, 1941, Speech or, Is this the Rhetoric of an Anti-Semite?"
Diane Cypkin, Pace University
"Tools and the Structure of Communication Space in Lecture Hall Environments"
David John Petroski, Rider University


SESSION V. 5:00 - 6:30pm
English Tea and End-of-Conference Reception

A Program of Light Music by Which to Enjoy a Nice Cup of Tea to End a Busy Day

Participants: The Professors
Chad Dell, Monmouth University, Guitar and Vocals
David McCurry, Monmouth University, Harmonica
Jonathan Millen, Rider University, Drums
Gary P. Radford, Fairleigh Dickinson University, Guitar
Nick Romanenko, Rutgers University, Bass