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The 10th Anniversary Conference
of the
NEW JERSEY COMMUNICATION ASSOCIATION

“TO THE POWER OF TEN: THE NJCA
AND THE STATE OF
COMMUNICATION EDUCATION”

Montclair State University
University Hall Conference Center
Saturday, March 25, 2006

       

PRELIMINARY PROGRAM

8:00-9:00 a.m.

Registration
Coffee and bagels


9:00-9:15 a.m.

Welcoming remarks

Thom Gencarelli, Montclair State University and Susan Jasko, California University of Pennsylvania
NJCA First Vice Presidents and Conference Co-coordinators

Geoffrey Newman, Dean, School of the Arts, Montclair State University


9:30-10:45 a.m.

Experiential- and Service-learning Applications in Communication Coursework: Reports from the Field

Chair: Todd Kelshaw, Montclair State University

  • “Service- and Experiential-learning: An Exposition”
    Bryan Murdock, Montclair State University
  • “Theoretical Foundations and Ethical Considerations in Experiential Education”
    Jessica St. Clair, Montclair State University
  • “Learning Cooperatives: Creating and Maintaining Partnerships for Hands-on Learning in the Broadcasting Field”
    David Sanders, Montclair State University
  • “Service-learning Applications for Organizational Communication Coursework”
    Todd Kelshaw, Montclair State University
  • “Communication Coursework and Public Advocacy”
    Eleanor Novek, Monmouth University


    Adjuncts in Dialogue with Communication Departments

    Chair: Christopher Lynch, Kean University
    Susan McManimon, Rider University

    Presenters: Sandra Bodin-Lerner, Kean University
    Anita Foeman, West Chester University
    Asli Gokan-Kucuk, Fashion Institute of Technology
    Gina Herman, Monmouth University
    Terry Koyce, The College of Saint Elizabeth
    Patricia Iacobazzo, Fashion Institute of Technology
    Christopher Lynch, Kean University
    Pam Marshall, West Chester University
    Susan McManimon, Rider University
    Jonathan Millen, Rider University
    George Pierson, Kean University
    Jack Sargent, Kean University
    Steve Skoski, The College of Saint Elizabeth
    Don Swanson, Monmouth University


    Cultural Jamming: Creative Approaches to Media Criticism

    Chair: Kathleen LeBesco, Marymount Manhattan College

  • “50 and Still Here: Creating a Website for Age-Related Media Activism”
    Ashley Kirwan, Marymount Manhattan College
  • “Normal Magazine: A Parody of Women's Magazines”
    Caitlin Leonetti, Marymount Manhattan College
  • “The Real Disney: Critiquing Disney’s Message through Satire”
    Sherrise Pierre, Marymount Manhattan College
  • “Is ‘My Scene’ Hypersexualized? Media Activism through Toy Packaging Alteration”
    Jessica Furlow, Marymount Manhattan College
  • “Incorporating a Culture Jamming Project into the Media Studies Course”
    Kathleen LeBesco, Marymount Manhattan College


    Understanding Organizations: Key Concepts and Applications

    Chair: Flora Keshishian, St. John’s University

  • “Dynamics of the Organization-Public Relationship: Analysis of Relational Features and Themes”
    Christopher Caldiero, Rutgers University
  • “A Review of Leadership Literature: Identifying Prevalent Authors, Concepts, Theories, and Approaches”
    Stacy Smulowitz, Rutgers University
  • “How Does Jablin’s Socialization Model Apply to Part-time Workers?”
    Sherry Wien, Monmouth University
  • “Communication and the Organizational Culture of Administrators in Higher Education”
    Hui-Min Kuo, Rutgers University

     

    11:00 a.m.-12:15 p.m.

    Doing Research on Race and Ethnicity

    Chair: Gregory Adamo, The Richard Stockton College of New Jersey

  • “African Americans in Television: Behind the Scenes”
    Gregory Adamo, The Richard Stockton College of New Jersey
  • “The Communication Strategies of Black Professors at Predominantly White Colleges and Universities”
    Donnetrice Allison, The Richard Stockton College of New Jersey
  • “The Elephant in the Room: Race as the Elusive Variable in Contexts of Denial.”
    Eleanor Novek, Monmouth University


    Current Social Issues: A Community Structure Approach

    Chair: John Pollock, The College of New Jersey

  • “Nationwide Newspaper Coverage of Environmental Tobacco Smoke: A Community Structure Approach”
    Dana Eisenberg, Tom Hipper, Ashley Magazzu, Tracy Severino, and John C. Pollock, The College of New Jersey
  • “International Newspaper Coverage of NGO Efforts and HIV/AIDS: A Community Structure Approach”
    Lissa Caputa, Dana Eisenburg, Amy Kester, Jocelyn Sierra, and John C. Pollock, The College of New Jersey
  • “Nationwide Newspaper Coverage of Genetically Modified Foods: A Community Structure Approach”
    Pam Braddock, Kristine Corbin, and Michelleslie Maltese-Nehrbass, The College of New Jersey
  • “Newspaper Coverage of the Beijing Conference’s Efforts to Promote Women’s Rights: A Community Structure Approach”
    Brittany Hammer, Elyse Mitchell, Alexa Shields, and John C. Pollock, The College of New Jersey

     

    Dissertating 101: Survival Skills for the Ph.D. Candidate (Roundtable Discussion)

    Chair: Rebecca Hains, Temple University

    Presenters: Rebecca Hains, Temple University
    Melissa Retano, Temple University
    Maria Simone, Temple University


    Media, Mass Media, and Music: Issues and Responses

    Chair: Chad Dell, Monmouth University

  • “Protest Music During the Vietnam War”
    Richard Lee, Rutgers University
  • “Mother, Still Your Tears: The Influences of Woody Guthrie on Mother and Son Relationships in Bruce Springsteen’s Devils & Dust”
    Donna Montanaro Dolphin, Monmouth University
  • “Fox Versus Judge Cashman: A Case Study in Agenda Building”
    Rod Carveth, Marywood University
  • “Advertising, Media Literacy and the Elaboration Likelihood Model of Persuasion: Developing the Motivation to Process Advertisements”
    Gina Serafin, Rutgers University
  • “Choosing Media-based on Political Stance”
    Dwight Anderson, Erin Christie, Andy Kirkyla, Sandra Mardenfeld, and Art Taylor, Rutgers University

     

    Lambda Pi Eta, PRSSA, and NJIABC Meetings

     

    12:30-2:00 p.m.

    Sit-down luncheon
    General business meeting


    2:00-3:00 p.m.

    KEYNOTE ADDRESS

    Renee Hobbs, Ed.D., Temple University


    3:15-4:30 p.m.

    Great Ideas for Teaching Students – G.I.F.T.S.

    Chair: Anastacia Kurylo, Marymount Manhattan College

  • “Leadership Effectiveness and Leadership Skills”
    Meg Paradise, Rutgers University
  • “Who’s Your Neighbor?”
    Regina Clark, Ramapo College of New Jersey
  • “Transforming the Theoretical and Conceptual into the Practical: Instructional Techniques to Increase the Effectiveness of Teaching Organizational Communication” Corey Liberman, Rutgers University
  • “The Press Conference”
    Richard A. Lee, Rutgers University
  • “Interpersonal Communication Watch: Bringing Reality to the Classroom”
    Brad Crownover, The College of Mount Saint Vincent
  • “From Students to Scholars in One Semester: The ‘Commando Model’ Excites Undergraduates about Research”
    John C. Pollock, The College of New Jersey
  • “Write a Memo: A Case Study Exercise”
    Nancy Tetreaux, Rutgers University


    Communication in Action: Making Connections Between the Classroom and Practice

    Chair: Hui-Min Kuo, Rutgers University

  • “Changing the Culture of College Drinking: Using Experimental Learning and Simulations to Implement a Health Communication Campaign”
    Cynthia Bates, Rutgers University
  • “Putting Theory into Action: Event Planning and the Communication Connection”
    Danielle Dahlinger, Rutgers University
  • “Advanced Health Communication (AHC): Learning to Connect the Classroom and the Campus”
    Abby Finks, Rutgers University
  • “The Peer Advising Program and its Connection with Communication Studies”
    Jason Giumara, Rutgers University
  • “Leadership at a Distance: Transformational Leadership in Practice”
    Dustin Pidgeon, Rutgers University


    Suasory Communication for Increasing Funding for Communication Departments

    Chair: Daniel Agatino, College of Saint Elizabeth

    Presenters: Anne Zahradnik, The College of Saint Elizabeth
    Daniel Agatino, The College of Saint Elizabeth
    Steven Koski, The College of Saint Elizabeth


    Learning and Understanding: What’s Communication Got to Do with it?

    Chair: Todd Kelshaw, Montclair State University

  • “The Irruption of Norman F. Dixon: Communication and the Creation of Knowledge”
    Gary Radford, Fairleigh Dickinson University
  • “Communication, Pedagogy, and Service Learning”
    Shirley Crawley, SUNY Geneseo
  • “Smart Students, Stupid Mistakes: Undisclosed Learning Disabilities”
    Lynn Hartley, Rider University
  • “‘Health-Media Literacy’ Among the Elderly: A Symbolic-interactionist Analysis of how Older Persons Perceive Health Information and Marketing Messages in Print and Televised Drug Advertisements”
    Pamela Poe, Temple University

     

    Television Advertising and the Battle for the Presidency in the 21st Century

    Chair: Sal Fallica, New York University

    Presenters: Mark Gregor, New York University
    Gwenn Morreale, New York University
    Rachelle Sussman, New York University


    4:45-6:00 p.m.

    The Life and Death of Live Television

    Presenters: Gary Gumpert, Communication Landscapers
    Susan Drucker, Hofstra University


    Guiding Student Research

    Chair: Donnetrice Allison, The Richard Stockton College of New Jersey

  • “Guiding Students in Qualitative Research Projects and Data Analysis
    Donnetrice Allison, The Richard Stockton College of New Jersey
  • “Guiding Students in Quantitative Research Projects and Data Analysis
    Tara Crowell, The Richard Stockton College of New Jersey


    Communication Education and Ethnography: Tales from the Field

    Chair: Christine Lemesianou, Montclair State University

  • “Communication Apprehension in a Classroom Environment”
    Aycan Sayakci, Montclair State University
  • “Expressions of a Mad Woman: The Observations of a Lone Woman in Anger Management”
    Amy Melissa Young, Montclair State University
  • “Power Hierarchies of Traditional Families: A Look at Then and Now”
    Amy Vida, Montclair State University
  • “An Ethnographic Study of the Nature and Role of a Bank’s Organizational Culture”
    Christine Merletto, Montclair State University
  • “Hip Hop Music and the Formation of Sexual Attitudes: An Ethnographic Study of the Children at El Club del Barrio”
    Gloria Rodriguez, Montclair State University

    Respondent: Hester Coan, Fairleigh Dickinson University


    Epistemology and Methodology: Researching and Theorizing Communication Artifacts and Concepts

    Chair: Barbara Reed, Rutgers University

  • “Toward a Theory of Spin: Research of How Corporations Manage Crisis and Negative Publicity”
    Alyssa Buxbaum and Judy Drucker, Monmouth University
  • “Contemporary Perspectives of Cross-cultural Argumentation Research”
    Yana Grushina, Rutgers University
  • “A Proposal for Research: Finding Facts in Argument”
    Lisa Uber, Rutgers University
  • “An Exploration of Family Photography in Social Science Research”
    Lia Ungureanu, Rutgers University


    Life in the Realm of the Virtual: The Who, the What, the How, and the Why

    Chair: Casey Man Kong Lum, William Paterson University

  • “Who Are You? Unidentified Communicators in Computer-mediated Communication”
    Alyson Thelin, Rutgers University
  • “Relational Communication in Virtual (Chat) Reference Encounters”
    Marie Radford, Rutgers University and Lynn Silipigni Connaway, OCLC
  • “Media Smart Girls: Connecting Media Literacy and Health in a Website for Girls”
    Kelly Mendoza and Jiwon Yoon, Temple University
  • “Dialogic Public Relations Practices via Community College Websites”
    Sheila McAllister-Greve, Rutgers University

    Respondent: Flora Keshishian, St. John’s University


    6:00-7:00 p.m.

    Closing reception with hor d’oeuvres and music


    7:00-9:00 p.m.

    After-hours party - with music by
    The Professors

    The Great Notch Inn, Rte. 46 (a five-minute drive from MSU)

    Directions to the MSU Campus

    Parking

    All NJCA conference attendees should park at Montclair State University’s Red Hawk Deck, conveniently located within walking distance of University Hall.

    The full-day rate to park at the Red Hawk Deck is a flat fee of $5.00. It is recommended that you park on either level 4 or 5 in the Deck, so that you can exit directly out toward University Hall.

    Attendees will receive a parking voucher upon registration.


    Technology

    All designated breakout rooms are equipped with technology available for use during each session.

    The following equipment is available: LCD Projector, Document Camera, VCR/DVD Player.

    Participants must supply their own laptop computers for any program/software needs. All personal computers can be easily connected to the system in these rooms.

    Questions

    If you have any additional questions or requests, please contact Dr. Christine Lemesianou, NJCA Special Projects Director (973/655-5193 or lemesianoc@mail.montclair.edu).

    This web site was created and is maintained by Anastacia Kurylo with invaluable assistance in its original construction from Gary Radford. This site was last updated on3/5/06.